China Media News

At the 18th Beijing International Book Fair, the Foreign Language Teaching & Research Press launched new digital products [see post "Roads of China’s digital publishing export"] : a digital reading pen for foreign languages “Wai Yantong” [probably Viaton], Internet teaching materials and a collaborative translation platform.

• The digital reading pen will be promoted in primary and secondary schools, especially in underdeveloped regions.
• The “English” Internet teaching materials will provide a personalized and interactive classroom for users in a digital environment.
• The collaborative translation platform is to improve translation effectiveness and to promote the “going out” of Chinese culture.

The launch of these three products is to become a symbol for role transformation of the publishing house from traditional educational publisher to educational service provider.

Source: Three digital products of Foreign Language Teaching & Research Press are paid attention to  (in Chinese)

For a more detailed description, see this article on Sohu.

This entry was posted on 08/09/2011 at 07:55 and is filed under "go out" strategy, cases, digital media, online media, professional press / trade publications. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: Beijing International Book Fair, BIBF, CPPJ, digital publishing, educational publishing, FLTRP, Foreign Language Teaching & Researching Press