Roads of China’s digital publishing export
During the Beijing International Book Fair, journalists of China Press and Publishing Journal interviewed participants about their viewpoints and experiences concerning “go out”.
Foreign Language Teaching and Research Press (FLTRP): new content channels and technology for overseas markets.
To make its products more suitable for overseas markets, FLTRP has adapted content to different media formats and explored new markets such as television, Internet and mobile terminals, e.g. it cooperated with Phoenix Channel (Europe) to launch the “Studio Confucius Classroom” to teach Chinese in over 50 countries. FLTRP is also building an international culture exchange platform combining content management, translations, academic publication and so on.
Longyuan Journal: focus on small programs
Longyuan Journal, which is currently offering more than 3,000 digital editions of magazines domestically, is concentrating on developing small programs for the overseas market, using foreign labour resources to operate them. For example, the latest foreign-oriented program “CBS China Business Source” is a package of Chinese business information in English whose Kindle edition will be launched soon.
China Written Works Copyright Society (CWWCS): collectively “going out” for larger benefits
On the on hand, collectively “going out” can reduce costs and raise reputation in overseas market quicker. On the other hand, the government should offer financial subsidies to support its “go out” strategy. According to Zhang Hongbo, the Deputy Director-General of CWWCS, they are communicating with international collective copyright management organizations and digital publishing companies in order to improve cooperation and increase the benefit for Chinese writers and works.
Source: The roads of Chinese digital publishing export (in Chinese)
Comment:
New formats and channels, technology, international collective agreements… Add new corporate flexibility after restructuring, top-government support based on a political goal (12th Five-year plan) and heaps of money, then you can imagine what the next years will bring.
Also see these previous posts:
Digital Publishing in China in the next five years: 6 focal areas of development
China Publishing Blue Book: six development trends in 2011
China’s publishing industry: “going out” success factors
Tags: BIBF, books, collective copyright management, copyright export, CPPW, digital publishing, export, Longyuan
You can comment below, or link to this permanent URL from your own site.
08/09/2011 at 07:55
[...] Fair, the Foreign Language Teaching & Research Press launched new digital products [see post "Roads of China’s digital publishing export"] : a digital reading pen for foreign languages “Wai Yantong” [probably Viaton], “English” [...]