China Media News

Fan Weiping, head of the Publishing Industry Development Division and responsible for drafting the 12th Five-Year Development Plan, provided background information on the plan.

• The 12th Five-Year Development Plan is based on the press & publication industry’s achievements during the 11th five-year period.
• The Outline of the 12th Five-Year Plan for Economic and Social Development, the Outline of 12th Five-Year Plan for Culture Restructuring, the Strategic Plan for Establishing a Powerful Press & Publication Industry and the actual situation were considered in drafting the plan.
• In order to become a back bone industry, the culture industry’s added value should account for more than 5% of China’s GDP. Thus, the Average Annual Growth Rate of the culture industry is expected to reach 20%.
• As the mainstay of the culture industry, the press & publication industry accounted for more than 60% of its “core layer” in 2010. According to this proportion, the Average Annual Growth Rate of the press & publication industry’s added value is expected to reach 19.2%.

In Fan Weiping’s opinion, the restructuring and development trends of China’s press & publication industry during the 12th five-year period will be:

• Marketization:
  accelerating integration among press & publication enterprises.
• Industry intensification:
  accelerating integration of industrial belts and clusters.
• Product digitization:
  accelerating integration among press & publication media.
• Industry capitalization:
  accelerating integration of resources, capital and market.
• Diversified ownership:
  accelerating integration of various forms of ownership.
• Market internationalization:
  accelerating integration of domestic and international markets.

Source: Interpretation of the 12th Five-Year Development Plan for the Press & Publication Industry (1): How are the 16 indicators measured?  (in Chinese)

Other posts in this little series:
China’s printing service export revenue to reach 100 billion RMB in 2015
China’s press and publication industry to grow 19.2% each year until 2015
China’s newspaper & periodical publishing units to be halved
China’s Development Plan for the Press and Publication Industry

This entry was posted on 28/04/2011 at 07:20 and is filed under culture, industry, journalism, marketing, regulations, restructuring. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: 12th Five-year plan, CPPJ, culture industry, digitalization, growth rate, ownership, trends