A torn tendon, a time-out and Facebook

Posted 08/09/2011 by weishutong
Categories: general

Initially, I wanted to ask you, the readers of this blog, to please “like” China Media News on Facebook so that I can give the page the same name as the blog once it passes the threshold of 25 fans necessary. Of course, you’re still more than welcome to do so, but…

I tore a tendon in my hand, though not serious I must cut back on keyboard time. With 36% more visits last month compared to the previous maximum and a solid Top Ten ranking in Google for “China media”, it wasn’t an easy decision, but…

Daily updates on the blog will take a time-out for a month, with maybe a post now and then. I’ll be back after the Chinese October holidays.

Torsten Weise alias weishutong

PS: Thanks to all those who do “like” the Facebook page!

“Chinese Character Bank” project launched

Posted 08/09/2011 by weishutong
Categories: culture, digital media, regulations

Tags: , , , ,

An important project for China’s publishing industry was recently launched, the “Chinese Character Bank”. This database will include many traditional Chinese characters for the first time, thus meeting the needs of expression, transmission and storage on computers. The project is already in R&D and will be finished in five years. Experts state that the scope of this project surpasses that of the unification of Chinese characters under Emperor Qin Shi Huangdi.

Source: “Chinese Character Bank” program launched (in Chinese)

Foreign Language Teaching & Research Press: on digital road to educational service provider (China)

Posted 08/09/2011 by weishutong
Categories: "go out" strategy, cases, digital media, online media, professional press / trade publications

Tags: , , , , , ,

At the 18th Beijing International Book Fair, the Foreign Language Teaching & Research Press launched new digital products [see post "Roads of China’s digital publishing export"] : a digital reading pen for foreign languages “Wai Yantong” [probably Viaton], Internet teaching materials and a collaborative translation platform.

  • The digital reading pen will be promoted in primary and secondary schools, especially in underdeveloped regions.
  • The “English” Internet teaching materials will provide a personalized and interactive classroom for users in a digital environment.
  • The collaborative translation platform is to improve translation effectiveness and to promote the “going out” of Chinese culture.

The launch of these three products is to become a symbol for role transformation of the publishing house from traditional educational publisher to educational service provider.

Source: Three digital products of Foreign Language Teaching & Research Press are paid attention to  (in Chinese)

For a more detailed description, see this article on Sohu.

18th Beijing International Book Fair wrapped up, copyright trade with China increasing

Posted 07/09/2011 by weishutong
Categories: "go out" strategy, books, conferences and fairs, copyright, culture

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The 18th Beijing International Book Fair lowered its curtain on September 4th. A total of 2,953 copyright trade agreements were signed between China and foreign countries (+574 y-o-y) [see post "Copyright export breakthrough on 17th Beijing International Book Fair"]. Among them, 1,412 copyrights were sold or sought cooperation with foreign publishers, a 17 percent rise year-on-year. The increase in copyright export reflects that Chinese books and Chinese culture have become a new focus of the international publishing industry, and the import/export ratio of 1:1.3 puts China well on the road to the goal of the 12th Five-year plan [see post "China’s copyright trade improving"].

Source: 18th Beijing International Book Fair wraps up (in Chinese)

Han Han “lead editor” of coming magazine (China)

Posted 07/09/2011 by weishutong
Categories: magazines, social media

Tags: , , ,

After the cease of Party [see post "Three major reseaons why Han Han’s magazine “Party” was disbanded"], Han Han will act as a “lead author” of a new magazine for the first time. Furthermore, a second volume of his column “Just asking Han Han” in Mengya will also be published. However, Han Han takes a careful attitude this time, less sharp than before [see post "Han Han’s magazine “Party” denied ISSN, content controversial"].

Han Han never ran a special column in any magazine before and had no plan to become lead author before creating “Party”, but why does he make an exception now? Some assume it’s for monetary reasons, some think that he needs a platform to express his viewpoints.

The new bi-monthly magazine called Private (“私”) will focus on the discussions of private topics and carry out further analysis. Compared with new media, the paper media will become a better channel for Han Han to stay popular due to its bigger influence.

Source: Hanhan opens special column in magazine after “Party” (in Chinese)

Shanda Literature (China): harvest of diverse development

Posted 06/09/2011 by weishutong
Categories: digital media, eBook / eReader, marketing, mobile media, online literature

Tags: , , , , , ,

Thanks to its diverse reading channels and development, Shanda Literature earned 173 million RMB net revenue in the second quarter this year (+24% y-o-y) according to its latest financial statement, for a total of 311 million RMB net revenue in the first half year (+111% y-o-y).

At present, Shanda Literature has six original literature webs enjoying over 71% market share and its Cloud Bookstore which offers copyrighted digital books available to mobile phone and Shanda’s Bambook. In February, the company launched a new digital publishing cooperation method for publishers to build “booths” in the Cloud Bookstore.

Source: Diverse development roadmaps brought harvest to SNDA  (in Chinese)

Roads of China’s digital publishing export

Posted 06/09/2011 by weishutong
Categories: "go out" strategy, books, conferences and fairs, copyright, digital media, professional press / trade publications

Tags: , , , , , , ,

During the Beijing International Book Fair, journalists of China Press and Publishing Journal interviewed participants about their viewpoints and experiences concerning “go out”.

Foreign Language Teaching and Research Press (FLTRP): new content channels and technology for overseas markets.
To make its products more suitable for overseas markets, FLTRP has adapted content to different media formats and explored new markets such as television, Internet and mobile terminals, e.g. it cooperated with Phoenix Channel (Europe) to launch the “Studio Confucius Classroom” to teach Chinese in over 50 countries. FLTRP is also building an international culture exchange platform combining content management, translations, academic publication and so on.

Longyuan Journal: focus on small programs
Longyuan Journal, which is currently offering more than 3,000 digital editions of magazines domestically, is concentrating on developing small programs for the overseas market, using foreign labour resources to operate them. For example, the latest foreign-oriented program “CBS China Business Source” is a package of Chinese business information in English whose Kindle edition will be launched soon.

China Written Works Copyright Society (CWWCS): collectively “going out” for larger benefits
On the on hand, collectively “going out” can reduce costs and raise reputation in overseas market quicker. On the other hand, the government should offer financial subsidies to support its “go out” strategy. According to Zhang Hongbo, the Deputy Director-General of CWWCS, they are communicating with international collective copyright management organizations and digital publishing companies in order to improve cooperation and increase the benefit for Chinese writers and works.

Source: The roads of Chinese digital publishing export (in Chinese)

Comment:
New formats and channels, technology, international collective agreements… Add new corporate flexibility after restructuring, top-government support based on a political goal (12th Five-year plan) and heaps of money, then you can imagine what the next years will bring.

Also see these previous posts:
Digital Publishing in China in the next five years: 6 focal areas of development
China Publishing Blue Book: six development trends in 2011
China’s publishing industry: “going out” success factors

 

China’s publishing industry: “going out” success factors

Posted 05/09/2011 by weishutong
Categories: "go out" strategy, books, conferences and fairs, copyright, digital media

Tags: , , , , ,

According to the 2011 Press and Publication Industry Report released recently, China’s “deficit” in copyright trade is narrowing [see post "China’s copyright trade improving"], and the “go out” strategy of Chinese publications has made excellent progress. Major reasons are:

Focus on both domestic and foreign markets
At present, China’s publishing companies participate in book fairs in over 40 countries each year, helping Chinese publications enter into over 190 countries and regions.

Policy support
[Apart from general political support see post "National People’s Congress proposal: Develop and export Chinese culture"], programs such as the Central Cultural Export Incentives Funds and Overseas Investment Subsidy for Cultural Export Companies support the export of Chinese publications.

Building international brands
The “go out” strategy of Chinese publishers has turned from simple copyright trade to building a global business pattern, for example, People’s Health Publishing House has bought a Canadian medical publication company with 36 dealers around the world.

Digital publishing
Export of digital publications has became a new trend, for example, Encyclopedia of China Publishing House and VARTEC of Belgium’s University of Ghent have cooperated in launching the “Encyclopedia of China” online edition in Europe, and Tsinghua Tongfang’s CNKI datebase has been exported to Europe and enjoyed overseas sales growth for five years consecutively.

Source: Strategic revolution promotes Chinese publications export  (in Chinese)

Also see these previous posts:
Factors influencing China’s book import & export
China: Market analysis of imported books

Factors influencing China’s book import & export

Posted 02/09/2011 by weishutong
Categories: "go out" strategy, books, digital media, marketing

Tags: , , ,

In 2010, the export of all kinds of publications continued to increase, but an unfavorable balance of trade still exists. However, due to the following factors, the negative balance between import and export in the book market is gradually reduced:

  • Book export channels and paths are more diversified and books on learning Chinese are very popular.
  • Digitalization of book publishing develops well, impacting traditional import and export.
  • Logistics channels of export are affected by e-commerce, and many foreign publishers intend to make e-books more popular in China’s market to take advantage of the rapid digital transformation.

Facing the changes brought by digitalization, book import & export enterprises should make full use of their resource advantages, enhance channel establishment and adjust workflows and development models, so as to realize the transformation and upgrade.

Currently, more Chinese books are in demand in foreign book markets, intensifying competition among book import & export institutions. For book import companies, market order should be paid more attention to.

Source: Market analysis on book import & export in 2010 (in Chinese)

Also see these previous posts:
China’s copyright trade improving
China: Market analysis of imported books

Beijing International Book Fair: Opinions on China’s book market potential

Posted 02/09/2011 by weishutong
Categories: books, conferences and fairs, marketing

Tags: , ,

Attendees give their opinion on what’s selling in China’s book market in Publishers Weekly ‘s article “Beijing 2011: The Potential of China’s Book Market“.

Also see this previous post:
18th Beijing International Book Fair opened

The winners of the 5th “Special Book Award of China”

Posted 01/09/2011 by weishutong
Categories: books, conferences and fairs, culture

Tags: , , , ,
The award ceremony for the 5th “Special Book Award of China” was held in Beijing’s National Grand Theater on August 30. Liu Yandong, member of the state council, gave prize to five persons who made outstanding contributions to introducing China’s culture abroard and by translating & publishing Chinese works. They are
  • Kristofer Schipper (Professor at Leiden University, NL),
  • John Naisbitt (US author and futurist),
  • B.R. Deepak (translator and Vice-professor of Jawaharlal Nehru University),
  • Lizuka Yutori (translator and Professor at Chuo University, Japan),
  • Stephen Bourne (CEO of Cambridge University Press).

Source: Award ceremony for 5th “Special Book Award of China” held (in Chinese)

Update: For more information in English, read Global Times‘ article “China’s “foreign friends” book awards” and China’s Ministry of Foreign Affairs’ press release “Chinese Ambassador Zhang Yan Meets With Indian Scholar B.R. Deepak.

18th Beijing International Book Fair opened (China)

Posted 31/08/2011 by weishutong
Categories: books, conferences and fairs, digital media, eBook / eReader

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The 18th Beijing International Book Fair opened at the China International Exhibition Center with a total exhibition area of 53,600 m2. As the guest of honor, Netherland has an exhibition area of 1,500 m2.

The digital publishing section covering 10,000 m2 is a highlight of this fair, and digital reading terminal products as well as new technologies for digital publishing will be shown at this location.

A new space for libraries’ purchase & delivery is also introduced for the first time.

Source: 18th Beijing International Book Fair opened (in Chinese)

Update: Thanks, Jenny, for pointing out the official website: http://www.bibf.net/WebSiteEn/home/

Also see this previous post:
English guide to literary events at 2011 Beijing International Book Fair

Digital copyright protection research projects initiated in China

Posted 31/08/2011 by weishutong
Categories: copyright, eBook / eReader, mobile media

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On August 26th, the “Research and Application of Mobile Publication Copyright Protection” project to protect digital copyright during the distribution process of mobile publications and the “e-Reader Application Demonstration” project to establish a digital copyright protection technology system compatible with different ebook readers were launched.

China Publishing Group and Hanwang Technology participate in these projects, which are planned to be completed in three years.

Source: Two programs of digital copyright protection will complete R&D in 3 years  (in Chinese)

 

Newspaper cooperates with Tencent (China)

Posted 31/08/2011 by weishutong
Categories: digital media, newspapers, online media, social media

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On August 26th, Tencent Henan Web (henan.qq.com) was launched as a cooperation between Henan Daily Newspaper Group and Tencent. The new website will offer eleven channels for local news and daily life information from Henan Daily’s rich resources to the 37 million active QQ Messenger users in Henan province and build a “real” online community through online and offline activities.

Source:  Tencent Henan Web launched (in Chinese)

China’s copyright trade improving

Posted 31/08/2011 by weishutong
Categories: "go out" strategy, books, copyright, digital media

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In recent years, the ratio between copyright import & export has gradually been reduced. According to the “2010 Analysis Report on the News and Publishing Industry”, the proportion of copyright export to copyright import was 1:2.9 in 2010, down from 1:3.3 a year earlier. During last year’s Beijing International Book Fair, a total of 2379 Chinese and foreign copyright trade agreements were signed, an increase of almost 20% compared with 2009.

This is a direct result of “go out” activities [Note: ...and a clear goal, see post "China’s imports and exports of books and publications to strike a balance within five years"], such as Zhejiang Copyright Bureau encouraging various export activities through capital support and Guangxi Province, which is targeting ASEAN members via a related copyright export platform.

Furthermore, “China’s International Book Promotion Plan” also promotes the export of copyright. So far, more than 30 publishing units like China Publishing Group and Zhejiang Publishing Union Group have taken part in the “Plan”. The “Plan” will also play an important role in promoting the “going out” of China’s digital publishing during the 12th Five-year plan period.

Source: Copyright import & export in 2011: adjusting structure and distance  (in Chinese)

Also see the
Copyright in China: 6 major developments during the 11th Five-year Plan
China’s copyright trade at the Frankfurt Book Fair: deals, new approaches – and a comment

Telecoms deemed in dominating position for mobile reading in China

Posted 30/08/2011 by weishutong
Categories: copyright, digital media, industry, marketing, mobile media, online literature

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With Shengda Literature’s founding in 2008, the real commercial operation of online literature began, and the company became the biggest winner in the mobile market. Literature websites continue to develop rapidly due to mobile reading offers such as China Mobile Reading Base [see previous post "Mobile phones in China – competition for e-readers"], and they begin to pay attention to user segmentation to form a rational industrial chain and to establish more revenue channels.

In addition to literature websites, traditional publishing houses are also attracted by the mobile reading market, however, their advantages are not obvious:
- Not all content resources fit mobile phones.
- Copyright issues still constitute bottlenecks.
- Unbalanced cooperation between publishers and operators [see post "Publishing houses in China to receive larger share of mobile reading cake?"].

Concerning mobile reading, experts in the industry also express their viewpoints. Most of them think that mobile reading providers such as China Mobile has captured a dominating position in the wireless reading sector, but more competitors may emerge. Traditional publishers should place importance on copyright, cooperation channels, marketing awareness as well as content quality.

Source: Who can get benefits from mobile reading? (in Chinese)

Mao Dun Literature Prize – a writer-official reward? (China)

Posted 30/08/2011 by weishutong
Categories: books, culture

Tags: , ,

The article “2011 Mao Dun Literature Prize: Recognizing Fine Literature or Rewarding Writer-Officials?” in Paper Republic’s newsletter provides more detail concerning the underlying controversy.

Also see previous post:
8th Mao Dun Literature Prize in China: List of the five winners

China: Market analysis of imported books

Posted 30/08/2011 by weishutong
Categories: books, marketing, statistics

Tags: , , , ,

Imported books still occupy an important position in China’s book market in the first half year of 2011.

Economics & management
Affected by the financial crisis, the proportion of imported bestsellers in the economy & management book market decreases gradually. But books on personal finance management and economical theory are popular, such as “Rich Dad, Poor Dad”, “Principles of Economics”. [Also see yesterday's list of "China’s Top Ten imported economics and management bestseller books".]

Literature
Imported books account for about 30% of the Top 500 literature bestsellers and mainly come from the USA, Taiwan and Japan. “One Hundred Years of Solitude” became the biggest highlight in the literary book market, furthermore, Haruki Murakami was the foreign author with the highest-selling books.

Psychological self-help
In the psychological self-help book market, also about 30% of the bestsellers are imported books, mainly coming from the USA, GB and some Asian countries. Thirteen of the “Bestseller Top 20” are written by non-mainland authors, like ” Cai Kangyong’s Speaking Manners”, “The Power” etc.

Source: Market analysis of imported books in the first half year of 2011  (in Chinese)

Fewer pupils: Anhui New Media textbook sales down, books up (China)

Posted 30/08/2011 by weishutong
Categories: books, marketing

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In the first half of 2011, Anhui New Media generated 1.32 billion RMB revenue. Book sales accounted for 610 million RMB, 29.5% more than last year, and textbooks for 516 million RMB, -4.7% y-o-y. With fewer primary school students, textbook revenue will continue to fall.

Source: Anhui New Media got 1.32 billion RMB revenue at the first half of 2011  (in Chinese)

Also see this previous post:
A summary of China’s listed publishing company’s 2010 Annual Reports

Mobile reading revenue growth in China slowing down

Posted 30/08/2011 by weishutong
Categories: digital media, e-commerce, mobile media, newspapers, online media

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In the second quarter of 2011, mobile reading revenue growth slowed down to 3.43% q-o-q for a turnover of 1.12 billion RMB, according to data provided by Analysis International. One reason are unsubscriptions of mobile newspapers and their unauthorized offers in Apple and Android app stores. Mobile newspapers showed negative growth and only contributed 628 million RMB turnover.

Source: Revenue growth of mobile reading is slowing down in the second quarter (in Chinese)

Net profit up 33% at China South Publishing and Media Group

Posted 29/08/2011 by weishutong
Categories: marketing, newspapers

Tags: , , ,

In the first half of 2011, China South Publishing and Media Group generated 370 million RMB net profit, up 33.55% y-o-y. A major growth factor was the newspaper business which accounted for 10% of revenue, increasing by 50.48% y-o-y.

Source: Net profit of China South Publishing and Media Group grows by 33.55%  (in Chinese)

Also see this previous post:
IPO of China South Publishing and Media Group: interview with chairman Gong Shuguang

China’s Top Ten imported economics and management bestseller books

Posted 29/08/2011 by weishutong
Categories: books, marketing

Tags: , , , ,

China Publishing Today‘s article “Analysis of the Imported Books Market in the First Half Year of 2011(in Chinese) provides the following list of Top Ten imported economics and management  bestsellers in China (links to amazon.com added by me):

  1.  Mismeasuring Our Lives: Why GDP Doesn’t Add Up by Joseph E. Stiglitz, Amartya Sen and Jean-Paul Fitoussi
  2.  Thirty Golden Years without Financial Worries 2 by Go Deuk-Seong (South Korea), (English title according to copyright page of Chinese edition)
  3.  The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials) by Peter F. Drucker
  4.  Thirty Golden Years without Financial Worries 2 by Go Deuk-Seong (South Korea), (English title according to copyright page of Chinese edition)
  5.  Rich Dad Poor Dad: What The Rich Teach Their Kids About Money – That The Poor And Middle Class Do Not! by Robert T. Kiyosaki
  6.  Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
  7.  The Intelligent Investor, Rev. Ed by Benjamin Graham, Jason Zweig and Warren E. Buffett (4th edition)
  8.  The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
  9.  The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge
  10.  Principles of Economics by N. Gregory Mankiw

Survey of China’s city newspapers: market shares and trends in 2011

Posted 29/08/2011 by weishutong
Categories: marketing, newspapers, statistics

Tags: , , , , ,

According to a study of over sixty newspapers in China which included city newspapers and party newspapers, sales of many city newspapers in the first half of 2011 rose and people tended to prefer traditional media to online and digital media.

The follow overview of five regions provides brief details for major cities.

East China: fierce competition

  • Shanghai: “Xinmin Evening News” and “Shanghai Morning Post” account for over 60% of the retail market with non-local “Yangzi Evening News” ranking third.
  • Nanjing: “Yangzi Evening News” joined into competition with “Jinling Evening News” and “Modern Express”.
  • Jinan: Their are two pairs of competitors. “Qilu Evening News” and “Shandong Business Daily” are the first pair of competitors, both with a 35% market share, while “Jinan Times” and “Daily Life” are the second pair of competitors with 15% market share each.
  • Qingdao: “Bandao City Paper” accounts for 50% of the market. “Qingdao Morning Post” and “Qingdao Evening News” issued by Qingdao Daily Press Group share 37% of the market.

South China: retail market grows slowly

  • Guangzhou: “Guangzhou Daily” ranks first with a 50% market share. Several papers follow, including “Yangcheng Evening News” in second place and “Southern City Paper” in third.
  • Shenzhen: “Daily Sunshine” and “Southern City Paper” rank first and second with together 55% of the market.

West China: distribution market is stable

  • Chengdu: The major two competitors are “West China City Paper” and “Chengdu Business Paper”.
  • Sichuan: “West China City Paper” heads the market.
  • Chongqing: “Chongqing Morning Post”, “Chongqing Times”, “Chongqing Evening News” and “Chongqing Business Paper” each has a share of roughly 20%. [Also see "Four Chongqing newspapers increase price by 50%".]

North China: mainstream media dominate the market

  • Beijing: “Beijing Evening News,” “Beijing Times”, “Beijing News”, “Legal Evening News” enjoy most of the market.
  • Tianjin: Competition exists between Jinwan Media Group and Tianjin Daily Media Group, whose “Daily News” accounts for over 1/3 of the market.
  • Shenyang: “Liaoshen Evening News” accounts for more than 40% of the market and “Chinese Business Morning News” occupies 30% of the market.

Central China: competition and stability

  • Zhengzhou: “Dahe Daily” dominates the market with over 59% market share.
  • Wuhan: The top three competitors are “Chutian Metropolis Daily”, “Wuhan Evening News” and “Chutian Gold Paper”, each with over 20% market share respectively and over 70% altogether.
  • Changsha: “Xiaoxiang Morning Post ” has over 60% market share and “Changsha Evening News” and “Sanxiang City Paper” account for 20% and 15% market share respectively.

Trends:

  • In the last two years, the tradition retail market changed significantly. Readers of traditional media are back, improving sales of many city papers.
  • Price changes, sales promotions and contents affected the sales and competition situations in many cities.
  • Coverage of party newspapers is rising though city newspapers perform better in sales.

Source: Market condition of city newspapers in the first half of 2011 (in Chinese)

Also see this post:
China’s newspaper circulation increased by eight billion copies in five years

“China’s International Book Promotion Plan”: volume to double

Posted 29/08/2011 by weishutong
Categories: "go out" strategy, books, marketing

Tags: , , , , ,

According to numbers presented at a press conference for the “China’s International Book Promotion Plan”, since 2006 China has signed publishing agreements with 351 publishing companies from 56 countries and 351 regions and published 1609 kinds of books in 34 languages.

In order to intensify the “going out” of Chinese publications and culture, plan participants are to double by the end of the 12th “Five Year Plan”.

Source: “Chinese Books Foreign Promotion plan” supported 1609 kinds of books in 5 years  (in Chinese)

Also see these previous posts:
China’s International Book Promotion Plan: digitize and localize
GAPP pushes international marketing channel expansion
Chinese Classics top program for “going out” of China’s publishing industry

English guide to literary events at 2011 Beijing International Book Fair

Posted 29/08/2011 by weishutong
Categories: books, conferences and fairs

Tags: ,

Once again, Bruce Humes has gone through the trouble of creating an English-language list of literary events at a major publishing exhibition in China, in this case the Beijing International Book Fair.

Hot issues in China on copyright on the Internet

Posted 29/08/2011 by weishutong
Categories: conferences and fairs, copyright, online media, regulations

Tags: , , , , , ,

The 2011 Media Seminar on Hot Copyright Issues was held in Beijing on August 19-20, hosted by the National Copyright Administration. Some of the hot topics discussed are listed below. [Note: I'm no legal expert, so as always: use at your own risk.]

Can network media reproduce the reports of paper media arbitrarily?
Network media can’t reproduce the reports of other media without permission; “reprinted with permission” stating the original source is only applicable to licensed (print) media. Furthermore, a statement such as “content shall not be reproduced without newspaper permission,” is invalid because the article copyright belongs to the author.

How is the concept of “immediate removal” to be understood for ICPs (Internet content providers)?
Generally speaking, “immediate removal” of infringing content can be interpreted as between 12-24 hours, while “prompt removal” means within less than 3-7 days.

How can copyright infringement by P2P downloading be stopped?
To stop illegal downloading, related laws should increase punishment. The awareness of law-abiding citizens must also be raised.

How should liability in case of serial reprinting in network media be dealt with?
Reproducing works protected by other media without permission constitutes infringement. Infringing parties can be sued individually or jointly.

Will the “statutory license” be extended from magazine and newspapers to reprints in network media?
Compared with reprinting in traditional media, network reprints will have a bigger influence on copyright owners, thus the “statutory license” can’t be applied to network media.

How can copyright risks be avoided by small professional websites?
If small professional websites want to reproduce the works of big media, signing a series of agreements and paying related fees every year are the best ways to avoid copyright risks.

Source: Hot issues on copyright in network environment (in Chinese)

8th Mao Dun Literature Prize in China: List of the five winners

Posted 26/08/2011 by weishutong
Categories: books, culture

Tags: , , , , , ,

On August 20th, the list of the 8th Mao Dun Literature Prize winners was released [also see "Mao Dun Literature Prize: China’s publishing houses cautious about reprinting award winners"].

The prize goes to 5 works (Update: In parentheses I’ve added the English titles as provided by Paper Republic – as professional translators, they’re more qualified than I am).

Liu Xinglong: Skywalker
A story about an unregistered teacher in the countryside striving for a normal identity.

Zhang Wei: “You in the highlands” (On the Plateau)
A huge work…

Bi Feiyu: “Massage”
A story about a group of blind massage teachers.

Mo Yan: “Frog”
A story about the life, glory and redemption of a rural doctor and Family Planning supporter who delivered many babies but also performed many abortions to ensure each family had only one child.

Liu Zhen: “A Sentence Tops Ten Thousand Sentences” (One Sentence Worth Thousands)
This book focuses on “words” and whether people can fully express their hearts through words or remain lonely.
[Note: One suggestion for the title was "Talkable People With Lonely Hearts" - I like this content-oriented title much better than my attempt at a translation. Thanks, Hu!]

Source: Five works received the 8th Mao Dun Literature Prize  (in Chinese)

Also see this previous post:
Shortlist for China’s Mao Dun Literature Prize published

“Red Comic Book Series” iPad edition launched in China

Posted 26/08/2011 by weishutong
Categories: digital media, eBook / eReader, mobile media

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China Publishing Group Digital Media Co. issued the “Red Comic Book Series” iPad edition, which includes hundreds of classic “red” (communist) comic works since the founding of China. This comic book series is divided into 5 parts, with one part issued each week.

Source: “Red Comic Book Series” iPad edition launched (in Chinese)

Also see this previous post:
104 “red” classic comic strips published in China

IPO: “Bosom Friend” to become China’s first A-share magazine media corporation

Posted 26/08/2011 by weishutong
Categories: magazines, restructuring

Tags: , , , , , ,

Hubei Bosom Friend Media Corporation is China’s biggest magazine publisher focusing on sentimental stories and and celebrity / social news with its flagship publication Bosom Friend. Successful in revenue and system reform [also see previous post "A spotlight on how restructuring of newspapers and periodicals changes China’s publishing industry"],  “Bosom Friend” now intends to submit listing documention to the China Securities Regulatory Commission (CSRC). According to the plan, “Bosom Friend” will enter the capital market in the beginning of 2012 to become the first A-share journal media corporation.

Source: “Bosom Friend” will become China’s first A-share magazine media corporation  (in Chinese)

 

Chongqing Daily launched iPad app (China)

Posted 26/08/2011 by weishutong
Categories: digital media, mobile media, newspapers

Tags: , , , , ,

The Chongqing Daily launched it’s iPad app which includes both the “original (paper) edition” as well as the “real-time update edition” offering the latest information. Users can download the application from Apple’s App Store for free to read the latest six issues Chongqing Daily.

Source: Chongqing Daily launched iPad application (in Chinese)

Mao Dun Literature Prize: China’s publishing houses cautious about reprinting award winners

Posted 25/08/2011 by weishutong
Categories: books, culture, marketing

Tags: , ,

Although bestsellers like Bi Feiyu’s “Massage” and Mo Yan’s “Frog” were awarded the Mao Dun Literature Prize, most publishing houses said they will decide whether to reprint these prize winners according to the market situation.

Pan Kaixiong, the president of People’s Literature Publishing House, said “If readers have a new demand for “Massage”, we will reprint the book”, and Jia Zongpei, Editor-in-chief of Shanghai Literature and Art Publishing House, stated that “the Mao Dun Literature Prize is for the literary community, not for common people. “Frog” may attract some literature lovers, but we will be cautious about reprinting.”

Source: Publishing houses are cautious about reprinting the prize winners  (in Chinese)

Also see previous post “Shortlist for China’s Mao Dun Literature Prize published“.

Mobile phones in China – competition for e-readers

Posted 25/08/2011 by weishutong
Categories: books, digital media, eBook / eReader, mobile media

Tags: , , , ,

More and more readers in China choose mobile phones as their device for e-reading [note: causing headaches for Hanvon and others, see post "E-readers in China encountering bottlenecks"], while authors and publishing houses try to cooperate with “mobile reading base” providers.

China Mobile Reading Base: paying great attention to content quality
Zhong Tianhua, Board Chairman of Zhejiang Mobile, is of the opinion that the first step for a mobile reading base is to establish a content-rich book database with top quality. The foundation for this includes content planning, content provider management and quality checks. [Also see post "Publishing houses in China to receive larger share of mobile reading cake?".]

Book debut platform to realize mutual benefit with traditional publishing
Mobile reading basse have become an important publicity platform of debut books due to their massive user groups. They can also solve the problems of profit allocation and copyright protection for the mutual benefit of all involved.

“Second distribution effect” for classic works
Many classic works can’t be found in traditional bookstores, but mobile reading can provide a platform for readers.

Source: Mobile phones in China creating new age of reading (in Chinese)

E-readers in China encountering bottlenecks

Posted 24/08/2011 by weishutong
Categories: digital media, eBook / eReader, mobile media

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With the reduction of revenue, China’s domestic e-reader market has been experiencing a tough period in the recent months. Some of the reasons are:

E-reader industry enters the “platform development stage”
Compared with the good situationin overseas markets, industry experts think that the development of e-readers in China is still in an initial stage, and the perfect industrial chain hasn’t been formed yet.
Chen Shaoqiang, General Manager of Hanvon Science & Technology Resource Department, stated that after three years of rapid development, China’s e-readers are entering the “platform development stage”, which means that the focus is gradually transferred from product terminals to the establishment of content platforms. [See post "Hanvon’s CEO on China’s e-book market: content competition and copyright protection" on Hanvon's time schedule.]

Imperfect industrial chain becoming key cause of the problem
The development of e-reading devices is affected by every link of the whole industrial chain, however, parties in the industrial chain can’t identify their own role clearly, and they lack the marketing awareness and an understanding of development laws of digital publishing industry.

E-book industry is a long-distance runner
Although the development of e-reading devices is encountering bottlenecks now, experts still have confidence in the future of the industry, though it takes time. Because of the e-book’s advantages in reading experience, practitioners like Hanvon will continue to be dedicated to terminal products as well as content establishment.

Source: The development of e-reading devices in the domestic market is encountering bottlenecks (in Chinese)

Also see these previous posts:
Hanvon’s troubles: China’s e-reader market facing reshuffle

China’s e-reader market: already in crisis?

“Urgent Notice” on publishing and distribution of teaching materials issued by China’s GAPP

Posted 22/08/2011 by weishutong
Categories: books, GAPP, magazines, marketing, newspapers, professional press / trade publications, regulations

Tags: , , , , , ,

Focusing on the excessive number and low quality of primary and secondary school supplementary teaching materials, GAPP released the “Notice on Further Enhancing the Management of Primary and Secondary School Supplementary Teaching Publications” on August 17th. One day later, an “Urgent Notice” on supervision and implementation was given to localities and departments concerned, setting a deadline for the end of September.

The Notice defines requirements for publishing, distribution, printing, price, etc.:

  1. Further enhance publishing management:
    The press and publication administrative departments at all levels should strictly check the qualifications of publishers of supplementary teaching materials according to the scope of business approved by GAPP.
    [Note: Among others, this is also a measure against those over 140 kinds of supplementary educational newspapers and periodicals, whose publishers often lack the necessary official licenses for this profitable market, post "Educational publishing in China: Supplementary newspapers and periodicals to be brought into line".]
  2. Further enhance printing management:
    Certified “green publication” printing & reproduction enterprises should be chosen first. Furthermore, the procedures on printing & reproduction should be implemented strictly.
  3. Further enhance distribution management:
    No department, unit or individual is allowed the distribution of supplementary teaching materials without approval. Furthermore, the distribution of related newspapers and periodicals should follow the principle of “One publication, one number”.
    [Note: With "one number", the domestic equivalent of ISBN and ISSN are meant. This measure is to counter the widely practiced sale of these numbers "owned" by officially-licensed publishing units to others, thus creating a gray publication market. Also see post “Teaching Material Scandal”: insights into distribution rights struggle, cost structure“.]
  4. Further enhance quality management:
    The specification, format, binding and layout of supplementary teaching materials should meet national standards and regulations. Press & publication bureaus at all levels should execute quality inspections of content, editing and proofreading as well as printing and binding.
    [Note: Thus, high-quality products by quality-oriented publishing houses will not lose market share to cheap providers and be abale to regain their investment. See post Educational publishing in China: media group promotes “Quality Year”.]
  5. Further enhance price management:
    Publishing units should strictly implement related price policies and make the price known to the public.
    [Note: Among other goals, this is to avoid corruption and high-margin resale by schools. Another way of drying out the market. Also see post "Publishing and distribution of educational publications in China – fighting piracy and corruption".]
  6. Further enhance market management:
    Press and publication administrative departments at all levels should take infringement and illegal publishing activities as the main supervisory tasks and strengthen punitive measures to regulate the publishing market.
    [Note: An exemplary list of piracy and other violations is given in the article "GAPP names ten major cases on primary and secondary school supplementary teaching materials" (in Chinese).]

To ensure that the above measures can be put into practice, related work mechanisms should be established:

  • Emphasize management responsibilities.
  • Strictly implement supervision and administration according to applicable laws.
  • Create a complete picture of the supplementary teaching materials situation.
  • Investigate and deal with important cases.
  • Combine management with system reform.
  • Encourage the public to take part in supervision of the publishing market.

Enhancing the management of primary and secondary school supplementary teaching publications has become a social hot spot, which is closely related to people’s vital benefits. The release of the “Notices” reflects the determination of GAPP to give a satisfactory answer to people. It is hoped that the measures can really play an important role in improving quality, purifying the market and punishing irregular behavior.

Sources:
GAPP regulates publishing and distribution of supplementary teaching materials for primary and secondary schools
  (in Chinese)
GAPP issues urgent Notice to check situation of printing and distribution  of supplementary teaching materials (in Chinese)

Also see these previous posts:
Educational book publishing in China to be better regulated
Analysis of China’s supplementary teaching material market: Problems and solutions

Shortlist for China’s Mao Dun Literature Prize published

Posted 19/08/2011 by weishutong
Categories: books, culture, general

Tags: , , , ,

Yesterday, the shortlist of ten works for China’s prestigious Mao Dun Literature Prize was released in Beijing, as reported in Guangming Daily‘s “ ‘Short Ten’ decided for Mao Dun Prize for Literature” (in Chinese). Translating literary titles is always a minefield, so all corrections are welcome.

Liu Xinglong: “Skywalker”,
Zhang Wei: “You in the highlands”,
Bi Feiyu: “Massage”,
Mo Yan: “Frog”,
Guan Renshan: “Mai River”,
Liu Zhen: “A Sentence Tops Ten Thousand Sentences”,
Guo Wenbin: “Lunar Calendar”,
Liu Qingbang: “Moonlight Everywhere”,
Deng Yiguang: “I am my God”,
Jiang Zilong: “Peasant Empire.”

For more info on the previous selection round with twenty finalists, see “Mao Dun Literature Prize announces finalists” (in English).

And concerning the controversy in the background, read Bruce Humes’ “Explicating Voting for 2011 Mao Dun Literature Prize”.

Guangzhou Book Festival opening today (China)

Posted 19/08/2011 by weishutong
Categories: books, culture, marketing

Tags: , ,

With the slogan “Happy reading, happy Guangdong”, this year’s Book Festival in Guangzhou will be held August 19-25.

Major highlights:

  • Larger scale:
    A record 27 topic areas and more than 300,000 book titles will be displayed in the exhibition.
  • Emphasize current subjects:
    The book fair will highlight the CPC’s 90th anniversary and commemorate the 100th anniversary of the Revolution of 1911 in a “Red Classic presentation area”.
  • Highlight cultural environment:
    More celebrities will take part in the book fair, furthermore, expert lectures and cultural activities will also be held.
  • More activities:
    More activities such as a school students’ composition contest and a youth education forum will be held.
  • More high-quality services:
    Readers are given free tickets and steep discounts, better on-site service will be provided.
  • Wider local coverage:
    In addition to the main centre, many activities are being held in the whole province of Guangdong.

Source: Overview on 2011 Southland Book Festival (in Chinese)

Also see this previous post:
What mainland China book fairs can learn from Hong Kong and Taiwan

Comment:
After Shanghai’s “I love reading,  I love life” now “Happy reading, happy Guangdong” – with slogans like these and such thrilling highlights, no wonder free tickets are offered in Guangzhou.

First Educational Journal Reform & Development Summit Forum held (China)

Posted 19/08/2011 by weishutong
Categories: conferences and fairs, digital media, magazines

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The First Educational Journal Reform & Development Summit Forum was held in Beijing on August 18th. In the center of discussion were issues of quality improvement and digital operation of educational journals as well as the problems with quality and page fees of academic journals.

Experts suggest that for an increase in revenue, educational journals should integrate high-quality resources to gain advantages in digitalization on third-party platforms such as Wanfang Data.

Source: First Educational Journal Reform & Development Summit Forum held  (In Chinese)

Also see these previous posts:
Publishing and distribution of educational publications in China – fighting piracy and corruption

Educational book publishing in China to be better regulated

Educational book publishing in China to be better regulated

Posted 18/08/2011 by weishutong
Categories: books, GAPP, regulations

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Focusing on the disorderly market for supplementary teaching material in education, Liu Binjie indicated during the recent 2011 National Press and Publication Bureau Secretary Forum that GAPP will make efforts to solve the problem this year with the upcoming “Notice on Further Enhancing the Management of Primary and Secondary School Supplementary Teaching Publications”.

Furthermore, GAPP will put forward definite requirements for qualification management, quality management and cooperation regulations for such publications.

Source: Liu Binjie (GAPP): To solve the disorder in reference book market  (in Chinese)

Also see these previous posts:
Analysis of China’s supplementary teaching material market: Problems and solutions
Educational publishing in China: Supplementary newspapers and periodicals to be brought into line

Nation-wide “civilized websites” campaign begun in China

Posted 18/08/2011 by weishutong
Categories: culture, online media

Tags: ,

The official website www.wenmingwangzhan.cn for the nation-wide campaign to establish “civilized websites” went online on August 16. Columns include topics such as microblogging and “uncivilized websites exposure”. The campaign’s goal is to promote the establishment of spiritual civilization on the Internet and to create a civilized & harmonious network environment.

Source: Official website for nation-wide “civilized websites” campaign opened  (in Chinese)

Note: So, will every site that qualifies get a “green @” button which it may (or must) display on its homepage? Reminds me of the “civilized household” plaque.

Events during the “Shanghai International Literary Week”

Posted 18/08/2011 by weishutong
Categories: books, conferences and fairs, culture

Tags: , , ,

In response to my brief post “Shanghai Book Fair opened today”, Bruce Humes pointed out his list of events which he culled from online Chinese media and translated into English. Take a look at the posting Shanghai Aug 17-23 Event: “Shanghai International Literary Week” on his Ethnic ChinaLit blog.

Thanks, Bruce, for your comment and your list!

Shanghai Book Fair opened today

Posted 17/08/2011 by weishutong
Categories: books, conferences and fairs

Tags: , ,

In its article “Books, glorious book“, Shanghai Daily provides information on the week-long Shanghai Book Fair, e.g. Ursula Scheffel’s “Kommissar Kugelblitz” (Detective Ball Lightning) for children, Jean-Marie Gustave Le Clezio and Colm Toibin. The event is organized by the Shanghai Press and Publications Bureau.

Also see previous post “What mainland China book fairs can learn from Hong Kong and Taiwan”.

Publishing houses in China to receive larger share of mobile reading cake?

Posted 17/08/2011 by weishutong
Categories: digital media, GAPP, mobile media

Tags: , , , ,

Recently, the “Memorandum of Strategic Cooperation on the Mutual Promotion of Digital Publishing Industry Development” was signed by GAPP and China Mobile.

China Mobile has it’s own standard for selecting books and setting prices, so publishing houses have less decision-making rights and receive only 40% of the revenue, which they consider insufficient. To deal with this problem, the Memorandum will offer more administrative support for publishing houses.
As industry insiders say, this strong signal to the outside world is worth twice as much as a contract, because it will give content providers more say.

Mobile reading is thriving.
According to the “2011 China Mobile Reading Market Report”, in 2011, the mobile reading market had a volume of 7.01 billion RMB, an increase of 52.1% y-o-y. It is expected to reach 16.15 billion RMB in 2014. There are 200 million users of mobile reading, 30% more than last year.

Industry chain is extending.
As the industrial chain is extending, cooperations between content providers and services providers becomes more important, with China Mobile already teaming up with China Publishing Group, Shanda Literature, etc. Currently, 220,000 books, magazines, comics etc. are available. Zhong Tianhua, General Manger of China Mobile Zhejiang Branch, stated that China Mobile has attracted 160 million mobile reading users generating 130 million RMB monthly revenue, growing by 5% each month.

Source: Who is sharing the mobile reading cake? (in Chinese)

How can provincial party newspapers in China improve reporting?

Posted 17/08/2011 by weishutong
Categories: journalism, newspapers, restructuring

Tags: , ,

Currently, some problems with reporting on current events & politics exist in provincial party newspapers, therefore, how to find effective solutions should be discussed. [Note: ... in order to guarantee mass appeal and maintain an effective channel for public opinion guidance, while at the same time be commercially viable.]

“Closer”:
The reports of provincial party newspapers on current events & politics should be closer to the people’s livelihood, so as to attract more reader attention.

“More detailed”:
Focusing on the details of the stories about political leaders can satisfy readers’ curiosity.

“More flexible”:
To enrich the content of reports, diversified patterns and flexible article length are important.

“More real”:
Follow-up reports can provide more real news and improve the public credibility of provincial party newspapers.

Source: How can reports on current events & politics in provincial party newspapers be improved?  (in Chinese)

Also see these previous posts:
Three models for positioning China’s urban party newspapers within mainstream media
(Case study) Hefei Daily: A Party newspaper in transition

 

Paper publications remain first choice for reading experience – but losing ground (China)

Posted 16/08/2011 by weishutong
Categories: books, magazines, newspapers, statistics

Tags: , ,

On August 11th, Shanghai Press and Publication Bureau issued the Report of Shanghai Citizen’s Reading Habits in the New Media Environment (2010-2011). It shows that although new technology changed people’s reading habits, paper publications are still the first choice for in-depth reading.

In the survey, 75% people think paper publications provide a better reading experience, while only 14% chose online literature and 10.5% chose digital publications.

Asked “when will you read paper publications”, replies were:
19.5% for in-depth reading,
17.2% reading academic material,
12.0% in a relaxed and comfortable environment,
9.9% reading long articles.

Although paper publications still seem popular, 61.3% people said they paid less and less time on traditional reading in daily life.

Source: Paper publications first choice for in-depth reading in Shanghai  (in Chinese)

Also see these previous posts:
The “reading embarrassment” of a powerful publishing nation
Changing personal reading habits in China and traditional mass magazines

What mainland China book fairs can learn from Hong Kong and Taiwan

Posted 16/08/2011 by weishutong
Categories: books, industry, marketing

Tags: , ,

This summer, book fairs are opening continuously in Hong Kong, Taiwan as well as in Shanghai and other cities on the Chinese mainland. As a newcomer, the mainland’s book fairs can learn from those in Hong Kong and Taiwan.

Suffering from birth defects
While most exhibitors and visitors to mainland book fairs are domestic, book fairs in Hong Kong and Taiwan are more international thanks to a totally free publishing industry.

Led by the government
The Hong Kong book fair is operated as a business, but those on the mainland are supported by the government. Most exhibitors are state-owned publishing houses which participate because of “the voice of leader”, not because of the fair’s attraction.

Less entertainment
Hong Kong book fair attracts readers by inviting pop stars for book signing events, while the mainland’s book fairs are serious and boring.

Source: Reading can be recreational  (in Chinese)

Also see these previous posts:
China International Publishing Group: using international book fairs to increase Chinese publications’ influence in the world
China’s copyright trade at the Frankfurt Book Fair: deals, new approaches – and a comment

 

Liu Binjie (GAPP) on the system reform of non-political newspapers and periodicals in China

Posted 16/08/2011 by weishutong
Categories: GAPP, industry, magazines, newspapers, restructuring

Tags: , , , , , ,

Liu Binjie, Director of GAPP, recently gave Guangming Daily reporters an interview to express his viewpoints on the system reform of non-political newspapers and periodicals.

The preconditions for the system reform of non-political newspapers and periodicals exist

Non-political newspapers and periodicals play an important role in cultural propaganda, thus, carrying out the reform to speed up system innovation and to improve market competitiveness is very necessary for affected publishing units. Since the preconditions for the system reform of non-political newspapers and periodicals now exist, four major tasks should be implemented:

  1. Finish the transformation to enterprise in stages and in batches [see below].
  2. Integrate publishing resources to establish large and powerful newspaper-periodical media groups.
  3. Adopt intensive development to create special, new and excellent newspaper-periodical enterprises.
  4. Implement a strict access system and set up perfect exit systems.

Carry out the system reform of non-political newspapers and periodicals by stages and in batches

Compared with the reform of the book publishing industry, the system reform of non-political newspapers and periodicals is more complicated. Therefore, it should be executed in stages and in batches according to the nature and functions of different publishing units. However, the preferential policies applied to the reform of book publishers are also suitable for the system reform of non-political newspapers and periodicals.

The system reform of central related units will be divided into two batches

In the first batch, non-political party newspapers, newspaper-periodical units in culture, art, life and popular science as well as publishers of technical publications with a high degree of professionalism have been listed to carry out the reform. The reform work of other related units will take place at a later stage. Publishing units that cannot be turned into enterprises will be closed.

According to Liu, the detailed reform tasks will be carried out as follows:

  1. Set up work institutions to take charge of daily tasks in the reform
  2. Carry out investigations to know the real situation
  3. Encourage related personnel to implement the arrangement
  4. Confirm lists in batches
  5. Formulate system reform regulations and procedures
  6. Pay attention to training
  7. Review and check the reform solutions
  8. Supervise and examine the timely system reform process
  9. Summarize and communicate experience in every stage of reform work

Source: Liu Binjie (GAPP) talking about the system reform of non-political newspapers and periodicals  (in Chinese)

Also see these previous posts:
New regulations on ownership reform for China’s non-political newspapers
Reform of China’s news and publishing industry: more hard work and central guidance needed
China’s Central Committee and GAPP emphasize reform of non-political newspapers and periodicals

Mobile bookstore launched by Zhejiang Xinhua and China Mobile

Posted 15/08/2011 by weishutong
Categories: books, e-commerce, marketing, mobile media, online media

Tags: , , , ,

On August 8th, the revised Bookuu Web and Mobile Book Store were launched under a cooperation between Zhejiang Xinhua Book Store Group and China Mobile Zhejiang Branch. On the Mobile Bookstore, Zhejiang Xinhua will offer bibliographic information, China Mobile Zhejiang Branch will offer information query and ordering services and Bookuu Web will distribute the books to customers in 2 days.

Source: Zhejiang Xinhua and China Mobile Zhejiang Branch Launched Mobile Book Store  (in Chinese)

Study on influence of financial media microblogs in China

Posted 15/08/2011 by weishutong
Categories: online media, professional press / trade publications, social media

Tags: , , , ,

On August 9th, the Financial Media Microblog Influence Research Report was released by China’s Listed Companies Public Opinion Center. These are the results from studying 40 financial media microblogs on Sina Weibo for two months. The Top Five financial media microblogs were Finance Net, Sina Finance, Global Entrepreneur Magazine, 21st Century Economic Report and The Founder.

Source: Report of Financial Media’s Microblog Influence Released  (in Chinese)

Note: Unfortunately this article doesn’t provide any specifics.

Educational publishing in China: Will e-schoolbag replace 36 billion textbooks?

Posted 15/08/2011 by weishutong
Categories: digital media, eBook / eReader, online media

Tags: , , ,

In the 12th Five-year plan for China’s press and publishing industry, the “e-schoolbag” is described as a combination of mobile terminals, e-education service platforms and systems for resource processing and publishing of digital education content in a network environment.

In the past several years, reading habits in China changed drastically. According to the 8th National Reading Survey in 2010, 32.8% Chinese people aged 18 to 70 read digitally on mobile, web, e-book readers and so on, an increase of 1/3 compared to last year [see post "China National Reading Survey released; 23% had read on mobile phone" for more numbers].

Tong Zhilei, the Chairman and President of Chinese Online, stated that with more than 320 million students in China consuming 36 billion textbooks and exercise books every year, the “e-schoolbag” program will enjoy a huge market worth more than 100 billion RMB.

Source: E-schoolbag is coming! (in Chinese)

Also see these previous posts:
Digital media in education: “e-schoolbag” project extended in China
“E-schoolbag” e-readers for students in China – a new teaching materials battlefront?
Ten predictions for China’s digital publishing industry in 2011 (prediction #5)

New regulations on ownership reform for China’s non-political newspapers

Posted 12/08/2011 by weishutong
Categories: GAPP, newspapers, regulations, restructuring

Tags: , , ,

Recently, the “Basic Regulations for the Conversion of Non-political Newspapers of Central Department Publishing Units” were released by the Joint Office for Reforming Non-Political Newspaper Publishing Units to steer the reform program. These Regulations are applicable only for publishing units with the status of an independent legal entity. They provide guidance in eight steps:

  1. Establish a Leading Group of publishing unit reform
    All central department publishing units of non-political newspaper should build a leading group to formulate and execute the reform plan.
  2. Formulate a reform plan
    The Leading Group should set up the plan including basic information, guiding policy and so on and submit it to the Joint Office.
  3. Assets checking, financial auditing and asset evaluation
  4. State-owned assets management
    When stated-owned assets are involved, merger and separation cases should be approved by GAPP, while restructuring and financing cases should be approved by the Ministry of Finance at the same organizational level.
  5. Establish a corporate structure
    Promulgate articles of association, establish a board, hire managers, arrange Communist Party members, develop corporate decision-making rules etc.
  6. Register corporate identity
    Publishing units should cancel their public institution identity and then register corporate identity with “Co., Ltd.” added behind the name. Publishing units unfit for the market will be dissolved and should finish financial settlement and employee re-allocation.
  7. Personnel placement and transferation of labor relation
    Newly established publishing corporations should sign labour contracts with all employees and take part in social insurance.
  8. Apply for preferential taxes
    The new corporation should submit relevant documents to the Joint Office to apply for tax incentives.

Source: Basic Regulations for Conversion of Non-political Newspaper Publishing Units released  (in Chinese)

Also see these previous posts:
Reform of China’s news and publishing industry: more hard work and central guidance needed
China’s Central Committee and GAPP emphasize reform of non-political newspapers and periodicals
Problems with the reform of newspapers and periodicals in China


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